The brief duration of Wayne Titus’ The Entrepreneur’s Guide to Financial Well-Being may be misleading to some. Anyone thinking its brevity indicates a shallow treatment of the subject – offering signposts and a path forward for entrepreneurs conscious of securing their economic future. It isn’t the case however. Titus’ withering focus on the essential steps an entrepreneur should take to accomplish this end boils each of the book’s eleven chapters down to their essence. The precise way he zeros in on areas of particular concern will suggest to many his observations are likely born out by years of experience assisting countless entrepreneurs. None of the chapters are long and the pace brisk; Titus’ authorial voice skirts the line between warmth and curt, but never uninviting.
He makes a wise decision to encourage connecting with readers when he references how his upbringing prepared him for his professional life as an adult. Building this tie with readers aids us in accepting his conclusions and punctuates the confidence apparent throughout the entirety of The Entrepreneur’s Guide. It would fall a little flatter, however, if Titus didn’t reinforce his advocacy with research and examples of his collaborative efforts with clients. And their wildly different financial needs. This is an important addition to the book and likewise helps illustrate Titus’ long experience dealing with the decisions all entrepreneurs face in one way or another.
The loose and informal style of Titus; prose keeps things from becoming too dry. In some respects, The Entrepreneur’s Guide reads like a multi-part lecture assembled for publication. This is no slight. The relaxed gait of his writing ingratiates itself with readers early on and minimizes any intimidating aspect of the subject without doing any disservice to readers. This is no small achievement.
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Including a number of visual aids further demystifies particular parts of the book are helpful. They share the same clear qualities present in Titus’ prose and Titus shows sharp instincts byy refraining from any over-reliance on such illustrations. His voice as a writer carries the day instead. He incorporates some discussion about particular business plans and practices he adopted to assist his clients without ever trumpeting his superiority to his peers. He simply presents the facts to readers and allows them to draw their own conclusions.
The founder of both AMDG Financial and AMDG Business Advisory Services is giving back to his fellow entrepreneurs with this volume. The Entrepreneur’s Guide to Financial Well-Being understands its subject in a multi-layered way and understands the worries and interests driving their individual psyches. Wayne Titus has worked long and hard to gather the knowledge he shares within the pages of The Entrepreneur’s Guide and, though constant changes defining the business world will likely render it irrelevant in a few years, it will be useful for some time to come. It is difficult to think of few finger contributions to the world than putting people in a position where they can be best profit and succeed. This is a book that does that with skill and intelligence.
Garth Thomas