Bob Morelli is a music business “lifer” who hasn’t forgotten why he entered this field. The former Sony, BMG Distribution, and Label President has headed his new company Cool Is Forever for over a half decade and counting. Born just before the COVID-19 pandemic reared its head, Morelli guided his start-up through the uncertain waters of that period with the same unerring instincts and steely resolve that has shepherded the growth of several important careers. He’s worked with marquee talents and legends such as Bruce Springsteen, the Foo Fighters, and Whitney Houston. He’s advised other first-class talents such as Mumford and Sons, the Alabama Shakes, and Run the Jewels. His hands-on approach has paid enormous dividends for these figures, and he continues driving forward with the same motivation that has carried him this far.
LINKED IN: https://www.linkedin.com/in/robert-morelli-38380a1a3
URL: https://www.coolisforever.net/
Cool Is Forever has kept up a prodigious pace over the last six years. The company’s aid to over one hundred artists, industry partners, and labels shows them as a leader in music entertainment. However, Morelli and his team specialize in developing forward-thinking plans for young artists, including timelines and marketing plans. They are adept at building a social media presence and setting forth engaging advertising strategies that grab the attention of potential listeners/consumers. This company isn’t looking to hitch rides with shooting stars destined to burn out in an increasingly competitive entertainment market. Cool Is Forever aims to build lasting careers.
Passion separates the workmanlike from the inspired. Smart and savvy decision-making is the icing on the cake. Morelli surrounds himself with like-minded music professionals who share his love for building those aforementioned careers and, perhaps most importantly, love music. They understand the abiding capacity of musical art to create lifelong memories, elevate spirits, and steer us toward realizing our true selves. Music that moves the heart is the essence of magic, and Cool Is Forever empowers its practitioners to weave spells that their audiences will never forget.
Morelli and his staff at Cool Is Forever never forget that their business is fun. It isn’t work if you love what you do. He’s held true to that adage through the machinations of corporate life, the shifting winds of fortune, and the passing of time. Imbuing Cool Is Forever with such an ethos adds another attractive quality that demands your attention. Doomsayers may prophesize the End of Music As We Know It from their ivory towers or bully pulpits. However, industry leaders such as Bob Morelli and his confederates push back against that every day with their spirited approach.
They will keep on keepin’ on. We can rest easy knowing that, behind the scenes, committed music lovers such as Cool Is Forever work to ensure we hear the best young talent rising through the ranks. It isn’t just a job. It’s a way of life and we’re better off for their ongoing presence. Seek them out today if you feel like you have something to say. They’ll hear you out and, if they agree, they’ll make sure you have the best possible path forward to make your voice heard.
Garth Thomas