Arishma Singh’s new book is The Respected Salesperson: How to Change Your Mind before You Change Minds. As the titling suggests, Singh’s new book focuses on business and leadership advice – and is an adherent to a new form of corporate philosophy blurring lines between personal and professional conducts. It’s interesting to consider how self-help and business and marketing technique share such a symbiotic rapport. There’s a real sense that one’s personal life, more than ever, and thanks to the increasing digitization and interconnectivity of the modern workplace, informs how one flourishes in terms of corporate productivity.
RELATED URL: https://www.letsengage.com/talent/arishma-singh
Responsibilities to one’s own self-determinative qualities now have real impact on workplace performance, as well as providing accurate foresight to future, administrative decision-making. “The reality is that sales is a highly emotional calling. It is a demanding, high-stress, high-pressure, and anxiety-triggering job.
After all, sales professionals must persist through rejections and are required to pick themselves up with a smile on their face – day after day! And without sales, an organisation cannot prosper,” Singh writes. “…I have to confess that I did not have respect for my entry into a career as a sales professional, when I first ‘fell’ into it during the Global Financial Crisis. I did not recognise the value of this role because I did not associate it with the expensive degree I was holding, nor was it what my parents had hoped for me to become, which was a lawyer.
I humbly recognise now after two decades of being in the corporate world, that the sales profession has provided me with immense growth, professional experiences, travel abroad, connections with senior stakeholders at multinational corporations, leadership opportunities – and not to forget crazy commissions!”
She also writes, “Everybody is a salesperson, whether they realise it or not. Humans are always negotiating, pitching ideas, influencing, and changing people’s perceptions to convince them to buy into our ideas. From getting a raise or promotion at work, to landing a first date, or even getting your children to eat their vegetables, all of these desired outcomes spring from our need to sell. Kids sell every day, trying to influence their parents into buying them the latest toy or letting them stay out late. Couples sell their ideas and selves to each other.
AMAZON: https://www.amazon.com/Respected-Salesperson-change-before-minds-ebook/dp/B0BV71DL52
Even in the work- place, beyond the interactions you have with clients, you’re engaged in a constant dance of sales with your employer – selling your capabilities while your employer sells the attractiveness of the company… yet, we’re all weary of salespeople precisely because we know that their main purpose is to influence. To influence means to change somebody’s mind so that they think differently to how they always have.
However, our brains are hardwired to avoid anything that will take us out of our comfort zone, which is why we perceive salespeople as such a threat. They’re trying to change our way of thinking so the limbic part of our brain, by default and often subconsciously, fights back in an effort to protect us from a change it wasn’t expecting.”
Garth Thomas