Learn the desires of your customer, be willing to listen to what they want, innovate accordingly and you have a pathway to potential millions!
Swank-a-Posh is a 7 Figure Brand born from the ashes of almost losing everything, by this Financial Analyst turned CEO, Ebony Swank. Ebony sat down and shared some of her simple marketing secrets to growing her company with Rhonda Swan on a recent episode of The Rhonda Swan Show.
The Rhonda Swan Show is ‘The Room’ for impactful, inspiring and educational conversations and interviews from those who have dared to follow their dreams, straight into the ears, minds and hearts of those with big ambition. That’s YOU!
From sun-up until sun-down, with a new baby on board, Ebony didn’t have a choice but to build the empire she has today. After some initial hurdles Swank-a-Posh would become the go-to store in Detroit. From concerts to parties, to homecoming dances, to birthdays, Swank was more than just a fashion brand and went global with an eCommerce store, further expanding her reach through social media.
Rhonda really wants you, the listener, to know how much Ebony knows about her customer and the importance of this critical piece that is often missed by so many, which ultimately keeps business women from growing fast.
Here are the key marketing takeaways from this episode, make sure you tune in with a notepad and pen to get the deeper details:
1. Listen to your customer: “The customer is teaching you everything, you just have to listen to them”
2. Capitalize on the digital market: do the manipulations, implement what you know about the customer and build an aligned strategy.
3. Know your numbers: “manage your cash, control your cash and know how to make it work for you”
Ebony and Rhonda go on to explore the value of not being afraid to learn from your mistakes in business and in life, as Mothers, the value that leveraging lessons means blazing new trails for our daughters.
“lessons take you to another level in life and business, don’t give up when they appear – you have to keep going and own your failures to bring you closer to where you desire to be”
Tune into this highly valuable conversation with the multi-millionaire, Ebony Swank and give your week the inspirational and tangible boost it may need!
Ebony is also a co-author of the Women Gone Wild, best-selling book series and collective movement empowering and encouraging women to return to their wild essence.
Catch the episode RIGHT HERE: