Bob Morelli’s Cool is Forever LLC, his sales and marketing company, is offering a new extension in terms of its already considerable services for aspiring artists. This extension is a one month crash course, designed to extensively crunch a large amount of career education and affiliated curriculums pivotal to successful career navigation into something coverable over a month.

URL https://www.coolisforever.net/

This is an especially generous move when you consider the severe qualifications ensuring Morelli’s legitimacy as a mentor and teacher for the aspiring artist. He’s the former distribution and label president at Sony. In his new role mentoring beginners, Morelli is able to bring years of experience balanced with an affable, laidback, and straightforward energy pivotal to the successful completion of Cool is Forever LLC’s course loads. Many people struggle with considerable experience to translate that in a semi-educational, semi-mentoring setting. Not Morelli. If the name of his new brand is any indicator, he possesses a healthy sense of humor and irreverence, and a house style speaking to the widest possible audience.

“(Cool is Forever) generally does long term ongoing consultation, acting as an all in product management company for artists, labels and industry partners. We have assisted our clients with long term strategies for years, with all aspects from creating the marketing plan to implementing it,” Mr. Morelli has stated. “This now gives a client a cost effective opportunity to get a one shot, four week initiative, which can give an artist or partner significant momentum. Perfect for young artists/ labels, unsigned artists, college music grads, and creatives just getting going.”

The one month crash course covers topics ranging from strategic sales and marketing planning to A&R assistance, from planning and executing GEO targeted advertising plans to charting a professional pathway with respect to networking and securing industry contacts. Of the course, Morelli states, “This will help many artists and labels get going by addressing basics and fundamentals…That’s where CIF comes in. We help you compete. Cost effective, flexible, connected, experienced. Offering ongoing sales/ marketing support and or now, adding the option of our Fast Start initiative.” This is bolstered by Morelli’s expertise during his tenure at Sony, where he combined two staff teams after the music label BMG merged with Sony’s, resulting in an enterprise worth two billion.

He then switched to a tenure as president of RED Distribution at Sony’s division Sony Music Entertainment. His efforts in both positions lead to an extensive list of notable celebrity contacts in the world of popular music, including Mumford and Sons, Noah Cyrus, Brandy Carlisle, and Childish Gambino. Also, during his Sony tenures, Mr. Morelli was pivotal in the realization of the careers of musical juggernauts such as Moby, the Backstreet Boys, NSYNC, Britney Spears, Whitney Houston, The Strokes, Usher, and Creed.

Working with Cool is Forever also ensures, in Morelli’s own words, “…tour booking, access to sync/licensing, radio promo, actual social posting, set up contesting, creative video content creation, lyric videos, online and traditional publicity, access to publishing, top tier recording studio, mixing/mastering options, vocal assistance, brand partnerships, management, consumer streaming growth, social media growth, weekly zoom calls and more. The music world is cluttered. A ton of releases each week, lots of major and independent company competition, non-stop change for artists to deal with. And a select few get the full support from a major label.”

Garth Thomas