A UNIQUE POP-UP EXPERIENCE IN NYC, featuring Vitabrid C12 announced being an official retail partner for The Allure Store NY pop up with a successful press day opening July 13th, 2021. A new, experiential retail store with Vitabrid C12 by the global beauty authority, Allure located at 191 Lafayette St, NY, NYC. The doors opened this week on New York City’s Lafayette Street. The shop is designed to embody the future of retail by seamlessly integrating Allure’s trusted voice into a 360 shopping experience; allowing guests to find an editorial-led selection of the world’s best beauty products in the most innovative ways. Guests were welcomed with gift bags, Lyre Drinks and product demos.

Handpicked by Allure’s very own beauty experts, the Vitabrid C12 products available at THE ALLURE STORE include:

1) FACE Brightening

2) HAIR Tonic Professional

3) 12H Vitamin C Hair+Set (New*)

4) Scalp Shampoo

5) Wrinkle Cream (New*)

6) Wrinkle Serum (New*)

Vitabrid CG:

The 12-hour Vitamin C Vitabrid CG is a stabilized form of Vitamin C, developed by submerging pure vitamin C in between bio-friendly mineral layers. This technology delivers active vitamin C deep into the dermis layer of the skin for over 12 hours