Stacey Hall’s new book is Selling from Your Comfort Zone: The Power of Alignment Marketing. As the title would suggest, the book prioritizes the literal definition of the word ‘align’ and its various conjugations, espousing a kind of corporate psychology and philosophy that should be tailored to your preferences and your preferences’ impact on pragmatic decision-making. There’s something inherently individualistic about the process, especially if it comes from a place of entrepreneurship.
Good salesmanship is synonymous to good communicative abilities. Hall is keenly aware about that, and it informs the way she introduces each of the related concepts – modeling said attributes with finesse. “Strong feelings of worry negatively affect self-esteem, which leads to a lack of confidence and a lack of sales. The fear of being pushy is also the reason for frequent turnover in the sales industry. No one enjoys feeling defeated and rejected over and over. That is why so many people quit after being trained in these spammy sales tactics,” she writes. …(My) paradigm-shifting approach steers salespeople away from using pushy and spammy sales tactics, which are outside of your natural comfort zone.
It instead teaches you how to bring meaning to your role as a salesperson by solving problems as the first step in building relationships with your prospects. Using this formula, you will build confidence and find the positive energy needed to achieve your goals. The more motivated you are, the more likely you are to stay in action, allowing you to grow gently and stretch comfortably daily to achieve larger and larger goals without reaching your breaking point.”
Hall adds, “By working within and expanding your comfort zone—by being in alignment with your core values and personality traits—you will have more confidence, more energy, and more courage to achieve your goals, which greatly increases the likelihood of making sales, experiencing satisfaction, and achieving success…The guidance in the book takes the guesswork out of prioritizing who is the most ideal prospect for your company’s products or services, making it easy for you to know who is likely to say yes and direct your focus on those prospects faster, which leads to sales happening much more quickly and with greater satisfaction. Your comfort zone is your power zone.
Let’s get back into alignment and make more sales!” Needless to say, amen to that. By describing the process in such bell-clear and eloquent prose, Hall makes the easily excitable into the tenable. Everyday statistics and, in some cases, necessarily hectic strategy navigating the fast pace of the rat race prove overwhelming for even the most authoritative and stalwart of individuals. Adopting a methodology like the one Hall promotes, which objectively works, can be a life-saver for just about anyone. “To help you discover the innate personal power available to you within your comfort zone of your core values and personality traits, we will begin by challenging the commonly held stigmas, beliefs, and myths related to getting out of your comfort zone versus staying in it,” Hall writes. “One such misconception is that those who do not get out of their own way are lazy or unmotivated and thus will never be successful.
In fact, greater evidence shows that the anxiety created by the risk of leaving one’s comfort zone leads to procrastination and inaction due to the innate fight-or-flight response to stress.”