How would you classify your latest work, what inspired its inception?

I’d classify it as a disruptor. Companies have been operating as if recruiting is their problem for years and just keep replacing people, when the actual issue is one of strategy. Strategy and alignment begin at the executive level and they will never solve the issue of recruitment without aligning their talent strategy to their business strategy and values. My goal is to educate founders, CEOs, board members, advisors, VCs and PE firms that the way they have been doing it for years is not effective. TCOs generate 32% higher revenue much faster over a 5 year period that traditional organizations. In addition, TCOs outperform the competition on the S&P 500 by 211%.

How long did it take you to complete?  

12 months in all

Who are some of your top 5 authors or writers you look up to & admire? I absolutely love a great story, so love both fiction and nonfiction. As a reader of nonfiction, I want to learn from other smart people who know things I don’t. My fiction favs are Larry McMurtry and Craig Johnson. For nonfiction, some of my favorites are Temple Grandin’s books on animals, Ezra Klein, and John Meacham

Why do you write?

Because my driving force is the opportunity to make a difference, I feel it’s important that I pass along 30 years of experience to others.

What’s the biggest take away you want your readers to come away with after reading your latest work?  That it takes introspection and the ability to be truly open to doing things in a different way to see better, lasting results. That leadership needs to be committed to making a change that won’t happen on its own.

What’s the best book you’ve ever read?

I don’t even know. There are too many.

When did you first realize you wanted to become a writer? I’ve wanted to write a book for many years and was told as early as 2004 that I should write a book. A colleague was reading a book and said I should write one as I knew more than the author whose book he read. It has always been on my mind but is just such a long and involved process that it took me this long to commit to it and get it done.

How have you evolved as a writer over the last year?

I completed a book, something I hadn’t gotten done sooner. I expect this won’t be my last.

If you could meet, have dinner, have a drink with anyone (writer/non-writer) (dead or alive) who would it be?  Scott Galloway

What’s next for you?  

Continue to write articles and be interviewed in order to disrupt an industry that is desperately in need of doing things differently.



End of Interview