“If your end goal is to come away a more powerful negotiator, better able to ask for and get what you want in life, both personally and professionally, then you’ve come to the right place. You’ll get that in spades… and then some! Before we dig in to the nuts and bolts of how to negotiate, we need to tackle the blocks that have likely been holding you back. We’ll be taking an ‘inside out’ approach, starting with the psychology and working out to the pre-negotiation preparation strategies and then to the negotiation itself.

The psychology is arguably more important than the mechanics. Psychology can be your best friend or your worst enemy. All of life is a negotiation and your first and most important negotiation is with yourself. And so, I’ll invite you to negotiate your mindset. Having studied some of the most powerful performers and achievers of our generation, the ultimate advantage they have is their mindset,” writes Cindy Watson in her new book, The Art of Feminine Negotiation: How to Get What You Want from the Boardroom to the Bedroom.

She continues, “…Your decision to up your game is already paying dividends because it means your mindset shift has already started. That’s one of many bonus side effects to believing in yourself and making a decision to step up to become the best version of you. To reinforce that decision, I’m going to ask you to make a commitment. I want you to get the most out of this book, to own your negotiating power in a way that is most authentic for you. To do that, you’ll need to play full out.

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When you come across questions or challenges throughout the book, commit to them. That means not just answering the questions in your head, or worse, telling yourself you’ll come back to the exercises another time. Even if the answers seem obvious or silly to you, take the time to think about them. Give the most honest responses you can…women tend to be held back by conditioned fears. Well discuss the impact of fear on negotiations later, but for now, it’s worth noting that fear of rejection, fear of getting that ‘no’, and fear of

being judged are major culprits contributing to our failure to ask for what we want. Don’t panic. As I said earlier, awareness is the first key step to redressing the problem. For now, we’re just identifying the problems, raising our awareness. But in the coming segments I’m going to give you hands on tips and tools to overcome these problems.”

It’s a welcome relief to see a book of this nature in a time when folks are trying to swing the pendulum way back. Watson writes with a keen sense of wit, candor, but most of all straight truths. Backed by evidence, statistics, and simple parts from the bastion of common sense. Sometimes, you just have to tell it like it is.

Garth Thomas